What Are Lead Capture Pages and Why Do I Need Them?

A lead capture page is a separate page aside from your normal static website or blog that is specifically designed to capture peoples names and email address. You use lead capture pages to capture this information to compile a mailing list so you can then later market to this list of people.

Most successful internet marketers have a mailing list and use a lead capture page to increase the number of people they get to their mailing list. Many times they use several different lead capture pages and market them all over the internet to get optimal results.

If you are an internet marketer and are not currently building a list, you are really missing out on a great opportunity to make more money. Having a big list to market to is like having your own personal atm that you can tap into at anytime. Here are a few tips to build an efficient lead capture page so you can start growing your list.

First of all, I suggest building your own lead capture page from scratch only because it will be more personalized and will help you sell to these people better in the future. There are plenty of free software tools available to assist you with building a professional looking lead capture page.

The concept of building a lead capture page is quite simple actually. Offer them something of value for free in exchange for their email address. That's really all there is to it. You definitely want to keep the page simple and clutter free. Bullet point or highlight the offer, make sure to over state the fact that it is free, and add a statement at the end of the page saying that their name and email are safe and that you hate spam just as much as they do.

Once you have your lead capture page built you will need to market the page in order to get opt ins. You can market your lead capture page much the same way you do your website. You can promote it in your signaure file in forums, your resource box in articles, traffic exchange programs, and even pay-per-click campaigns. The more people you can get the lead capture page in front of the more sign ups you are going to get.

I hope now you understand what a lead capture page is and why it is so important to have one. Building a lead capture page is free and is definitely well worth the time invested in making one. So go now and build that squeeze page and start building your list so you can make even more money online.

Here's a link for a free lead capture page generator that will help you build those professional looking squeeze pages.

Matt Helphrey
Lead Capture Page