If you do not have a squeeze page, you will not make as much money as you could.
I know some of you are wondering what a squeeze page is and how you can create one. Both are very easy answers…
First, a squeeze page is simply a web page dedicated solely to capturing a visitors name and email address in order to compile a list. Once you have a nice list compiled you can market to those individuals for as long as they remain on your list.
Think about what a big list can mean to your online business. Let us digress for a moment…
Let’s say you have been building a list over a few years and now have 10,000 people signed up. Over the course of that time you have been building a rapport with those same people and they trust what you say and trust what you have to offer. This is your goal as as an authoritative voice for whatever email marketing campaign you are running. Once they trust you, you will get a higher conversion rate for the offers that you bring.
Let’s say again that you are going to send an email promoting a product selling for $250 and it is an affiliate product offering a 50% commission. The conversion rate for the product ends up being a mediocre 1%. You could probably do better than 1% with a few follow up emails, but we’ll just say 1% for now.
So, 1% of 10,000 is 100 people buying a $250 product of which you will receive $125. That’s a whopping $25,000 after one email sent! Not bad for a few minutes work.
I hope you see now the absolute financial power that a big list can provide. And those numbers are just a 1% conversion. It doubles to $50,000 for a 2% conversion rate. Thats more than many college graduates make in an entire year!
It all starts first though with creating an effective squeeze page. Building one is easy and only takes just a few minutes to do now thanks in large part to computer software programs that can do it for us.
An effective squeeze page should not be too flamboyant. You want the words to do the talking. Make bullet points of all the bonuses and also point the value of the bonuses.
Once you have your squeeze page up and ready to go, it’ all about putting it where people are going to see it. The more traffic you get to it, the more sign ups you are gong to get.
You can market your squeeze page just like you do with your blog and websites, only squeeze pages can be marketed much more effectively on traffic exchanges. Pay per click advertising done correctly may be effective as well.
To get the number of sign ups in the thousands like I was speaking of in the example above, you are going to need the help of others. Joint venture projects are a great way to multiply your opt in numbers.
You can either pay a few people who have massive lists to advertise to their list, or you can create a product and give them a share of the profit for the sales they bring in. Either way, when you release a product, you should always ask for the potential customers name and email address first before they receive any “inside” information. Even if you don’t have much success with the sale of the product, at least you will have increased your subscriber list.
These are just some ways to really boost your list by using a squeeze page. If you really want to boost your list use every method in the book, then come up with your own methods on top of that.
Matt Helphrey
p.s. I have added a free squeeze page generator that will allow you to create your own professional looking squeeze pages with the push of just a few buttons. Click on the box below for more details.


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