Develop a Link Building Strategy

Posted by Matt Helphrey | building your online business | Thursday 11 December 2008 6:35 pm

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I have talked plenty about the importance of back links and how back links are so important in increasing traffic to your blog or website. The more back links you have, the higher you will rank in the search engines for your keywords. And just to set the record straight, PageRank and search engine rank DOES NOT rely solely on the NUMBER of back links. The number of back links is just one factor of many that Google uses to rank your website/blog.

Google also takes into fact the age of your domain (older domains tend to rank higher ), where you back links are coming from (high PR websites give more link juice as well as websites that are of the same niche as yours), and how often you are getting back links. Those are just a few of the factors that Google uses. Im sure there are plenty of more factors that Im not thinking of but the truth is, there are probably only a handful of people in the entire world that truly know the Google algorithm that ranks websites.

With that in mind, it is up to you to develop some kind of link building strategy so you can build your back links up. People use different methods and different strategies to build their back links and there is no “right” way to do this. The only right way is just to do it early and do it often. One of mentors often says 10 a day. After 30 days you’ll have 300, after a year 3600, 5 years 18000!

Thats one way to do it and honestly I think that would be the standard rate at which a website picks up back links. However, in this day in age, and with competition so fierce in many niches (especially this niche), we look to get as many back links as possible so we can constantly rank above our competition.

You used to be able to buy back links or pick back links up by spamming. Not anymore. Google catches on quick and has made internet marketers rethink their link building strategies. Up to this point I would say that my link building strategy was the typical 10 a day, and heres what my link building strategy looked like…

  • Article Marketing - At least 8 a month, sometimes more, sometimes less.
  • Forum Posting - 5 a day
  • Blog commenting - Varied…usually try to leave a few comments a week on likewise blogs.
  • Directory submissions - Maybe around 2 or 3 a day on average.
  • Social Bookmarking - Just recently started and I try to bookmark every post I make on both blogs.

That was the jest of my link building strategy and for the most part it has been pretty successful. My main website Make Money From Home, according to Yahoo Site Explorer has 1335 back links and this blog has 792. PR for both was 0, zero, zilch…:(



In effort to increase PR and back links, I am going to completely change my link building strategy and be more aggressive in getting back links. I will be keeping you up to date with my progress but will not disclose my new link building strategy until I see if it is going to work or not. If it does (and I think it will) at that point I will document my new link building strategy.

Until then….stay tuned.

Popularity: 10% [?]

Marketing an Online Business

Posted by Matt Helphrey | building your online business | Monday 17 November 2008 2:08 pm

Marketing an online business is the most important aspect that goes in to making it earn more money for you. The website should have a good landing page with a good subject or topic which will be of interest to your visitors.Once you have set-up a website, to earn money from it you need to generate traffic. For this to happen, you need to market your website using host of marketing tools. The techniques for marketing an online business to generate traffic are as follows:

1. To promote your website faster, it is essential to have high search engine ranking. This is possible with the use of keywords that are likely to be picked up by search engines. So, your sales copy should be full of rich keywords.

2. Another tool to increase visibility of your website is developing links. You allow other websites to have their link on your website and in return, they allow you to have your link on their website. You can also join affiliate programs that allow you to promote your link. This will generate huge traffic as along with increase in your affiliates, your website traffic is also likely to increase.

3. You can submit your website to a directory in the relevant category. The reach of these directories is immense and your website will attract huge traffic. You must be careful while submitting your website to these directories. The category you choose must have some relevance to your website.

4. Using email is a great way of marketing an online business. You can send emails to a host of people and get your website some traffic. You have to be careful so as not to spam. Spamming may lead to ignoring your mail and no one will come to know about your website and therefore, you are most unlikely to receive any traffic.

5. To increase visibility of your website, you can write articles and submit them to article directories. Through the link on your article, readers can visit your website and who knows, they may become frequent visitors. Take care to write interesting and grammatically correct articles. Also, do not copy from any other source as plagiarism is not tolerated by these article directories.

6. Sometimes taking help from experts can go a long way in popularizing your website and is a good tool for marketing an online business. You can hire a search engine optimization expert and let him/her suggest ways and means to improve the search engine ranking of your website.

7. Blogging has turned out to be an effective way of promoting your website. As blogging has become a hobby for many people, these people are constantly on the lookout for any new blogs on the internet. If you write a blog and give a link to your website, it can help in generating traffic to your site.

8. Advertising your website on a few social networking sites is an excellent idea. These social networking sites have a huge following and your website may instantly start getting some traffic.

Using these marketing tips can go a long way in increasing visibility of your website and in return, generate income for you.

Matt Helphrey



Popularity: 7% [?]

How To Make an Internet Business

Posted by Matt Helphrey | building your online business | Thursday 6 November 2008 1:51 pm

How to make an internet business is perhaps the most popular question asked by regular internet users. As a result of improvement in communication technology, growth of internet has fueled the desire to own home-based computer businesses. If you want a broad picture on how to make an internet business, please read on.There are more than a few ways to earn money through home-based computer businesses. Running a successful home-based computer business can be lucrative but just because the internet is available does not mean you will be successful. The business won’t run by itself. You should keep in mind certain points to make your home-based business a success.

Before you ask the question how to make an internet business, you first need to be sure of your determination, since the work, although easy, needs persistence to succeed.

First build a website with great care and dedication. A website is the platform from where you are going to launch your successful business and make money. So spend some time everyday in maintaining and updating your website. Though setting up a website is easy and cheap, to generate income it must be appealing to people who can be your future customers. After setting up a website, provide content on it. The content should be interesting and appealing. Also, the content should match with your skill and experience. You must have fair knowledge about the topic and the contents.

Once the website is loaded with good and legal content, the next step is to make other people know about this website. Without people knowing about it, they may not see the content on it and you are not going to make any money.

If you read the current literature on how to make an internet business, then you are already aware of the importance of marketing. To popularize your website, you need to advertise it. The best way to advertise your website is to have key words in it that search engines pick up first. This will improve your search engine ranking and your site will gain more visibility in a specific category.

Another way of popularizing your website is to opt for email marketing by sending emails to your potential customers randomly so as to make them aware of your website and its benefits to them. You need to be careful as to not spam your potential customers. This may result in your mail landing in their spam folder.

To make money from your website, you can provide links of other websites thus earning on products sold through that website. When your website has earned some recognition, you can provide advertisement space for advertisers who, in turn, will pay you on Pay Per Click basis when someone clicks on their advertisement on your site.

Thus, earning from home-based computer business is very lucrative and requires just a little time and no money. There are many budding entrepreneurs like you who want to know how to make an internet business, but to really mint money, you must devote some time everyday and update your website and business model so as to improve your search engine ranking.

Matt Helphrey



Popularity: 6% [?]

Online Business Building Ideas

Posted by Matt Helphrey | building your online business | Tuesday 21 October 2008 8:20 pm

I want to distinguish the difference between running an online business and simply owning a profitable website. I think it is important to distinguish the two because many people who have their own website and are making money call it their online business yet I don’t think that qualifies as a business per say. Online business building ideas are what all website owners should possess. Here’s why I say that.

First, when someone has a business, they are constantly looking for ways to increase the amount of business by investing and reinvesting their profits back into their business. Someone who runs a website rarely puts their profits back into it. If they did, we may be able to officially call it a business.

Here are a few more online business building ideas.

We already talked about taking your profits and reinvesting those profits to make your business grow so your profits will grow right along with it. One way to do this is to pay for advertising. Whether it be pay-per-click or solo ezine ads, a banner on a high authority site or off line advertising, advertising in general can be a very effective way to get more traffic to your website.

Another online business building idea is to outsource some of your business. For example, if you only have time to write one or two articles a week, it would be a very wise decision to pay someone to write articles for you. You can find someone to write high quality articles for as low as three dollars an article.

When you outsource your work it will give you more time to build upon your business. What better way to do this than by adding another source of income. You can do this by either by adding a new niche website or adding a new source of income to your existing site or sites. Selling ads, adding adsense, advertising spots, or affiliate programs are just a few ways you can add more ways for your business to profit.

Of course not all online business building ideas are going to work for your online business. It is up to you to do the required research to make sure you wont waste your time or money. Find ideas that work and implement them and get rid of the ideas that don’t work. Trial and error is a large part of building a successful online business.

Use these online business building ideas to build your website into a real online business. Doing so will give you more free time and more money to use in your free time.

Matt Helphrey



Popularity: 6% [?]