Make Money From Home

An autoresponder may be the best investment you’ll ever make for your online business.  Especially considering that all you have to do is set it up once then it does all the dirty work for you, including building customer loyalty and increasing sales!

Many recent studies have found that it can take up to 7 follow ups or messages before someone actually decides to buy a product.  This means that in order to make an autoresponder work for you, you must create a series of at least 7 top notch sales messages that promise to deliver everything that customer needs and wants.

The autoresponder works perfectly for the online business because you can constantly test and tweak your sales messages until you find a series that works.  At that point, your autoresponder will be a 24 hour sales pumping machine!

It is so important to first establish a trusting relationship with the customer before you sell them anything.  You cant just come out of the gate sellling selling and selling.  You should first give yourself a good name by giving your readers free gifts and/or plenty of valuable information.  They will come to respect you and value your opinion, then when you do finally gain their trust, it will be much easier for you to sell to them.

At that point, your readers will perceive whatever you are selling as a legitimate product because you have not steered them wrong before.  Be very careful though with the products and services you do promote with your autoresponder, as your customers will be just as willing to opt-out if you rip them off or lie to them.

The best way to increase your conversion rates and make more money with an autoresponder is by personalizing your emails.  Use their first names in your writings and ask them questions.  Implore them to reply to your emails with any questions or concerns they may have.  Make y sure that you also use attention grabbing headlines in the subject line.

Last but not least, be sure to maintain contact with your list even after the autoresponder series is over.  Keeping in contact with them will result in more sales for your internet business in the future.

If you are looking for a reputable autoresponder company to deal with, I recommend using GetResponse.  They have a double opt-in marketing method meaning that the interested person has to confirm that they want to be a part of your list before they can receive any of your mailings.  This method works better than the single opt-in because you know for a fact that these people are the most interested in what you have to offer.  A list of double opt-in is well more valuable than a list of single opt-ins and will be much easier to sell to.

Matt Helphrey